Newsletter termsVersion: 1.1 — Date: 30 October 2026.
- 1. Scope and provider
- 2. Content
- 3. Frequency
- 4. Subscription
- 5. Measurement (tracking pixel and clicks)
- 6. Unsubscribe
- 7. Privacy
- 8. Existing customers
- 9. Changes
- 10. Contact
1. Scope and provider
These Terms cover the Pianta.land newsletter (consumers / services channel). The provider is Uma Innovation di Leonardo Del Priore, VAT IT01610040196, Via XI Febbraio, 30 — 26010 Bagnolo Cremasco (CR), Italy («Pianta.land»). The newsletter is free and separate from service emails (orders, bookings, certificates, OTP codes).
2. Content
Depending on the day and what each subscriber has not yet received, messages may include green guides, Princess Stable stories, recipes and Spesa nel Borgo product news (when live), and site news (stays, outings, games, events around Orsara).
3. Frequency
Emails follow theme days (as a rule: Monday green guides, Tuesday Princess stories; Wednesday recipes when available). At most one email per day and three per week. If there is nothing new for a subscriber that day, no email is sent.
4. Subscription
You can join via the Newsletter form (email OTP) or by optionally ticking the news checkbox in Spesa nel Borgo, Avventure or Stable check-in (email already verified for that service). Language is Italian or English as recorded at signup.
5. Measurement (tracking pixel and clicks)
Under the Italian Data Protection Authority Guidelines on tracking pixels in email (Decision no. 284 of 17 April 2026), we explain how we measure newsletter emails.
A tracking pixel is a tiny, usually invisible image. When you open the email and images load, our servers may record whether/when it was opened, mail client/device type, and a hashed IP. It does not access your mailbox content. Links may also redirect via pianta.land so we know which items were clicked.
We use this only to improve editorial content, check deliverability and avoid useless sends. We do not sell these data or use them for third-party ad profiling. Sending and measurement run on our servers.
Newsletter signup consent (informed OTP form or service checkbox) may also cover measurement under Art. 122 of the Italian Privacy Code, with granular withdrawal: every message footer includes «Disable open/click measurement». You keep receiving emails without pixel or click wrap; the choice is free, reversible and does not affect products or offers. You may also block remote images in your mail client or unsubscribe (art. 6).
Limited exceptions may apply (anonymous aggregate stats, security, legally required notices). Service emails (orders, bookings, OTP, certificates) are separate from the newsletter. Retention of measurement events: about 24 months. Open counts can be incomplete or inflated by mail-client privacy features.
6. Unsubscribe
Every email has an unsubscribe link with immediate effect on the newsletter. Service emails are not affected. After a full unsubscribe we also clear that email’s content-delivery log, within technical and legal limits. Disabling measurement alone (art. 5) is not an unsubscribe.
7. Privacy
See the privacy notice (including the tracking-pixel section). Main legal basis: consent (GDPR art. 6.1.a) and, for the pixel, Italian Privacy Code art. 122. For existing customers, see art. 8.
8. Existing customers
If you already used a Pianta.land service and gave your email, we may send similar-service news under Italian Privacy Code art. 130(4), always with an easy opt-out. The first message explains why you received it.
9. Changes
We may update these Terms by publishing a new version on this page.
10. Contact
info@umainnovation.com — Privacy: privacy@umainnovation.com.